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Paceline Ride, LLC (a subsidiary of the Medical College of Georgia Foundation, Inc.) has created this privacy policy (the "Privacy Policy") in order to demonstrate our firm commitment to your privacy and security. This Privacy Policy discloses our information collection policies and practices for this Web site: (the "Website"). This Website is owned and operated by Paceline Ride, LLC (hereinafter referred to as "Paceline," or "we" or "us"). This Privacy Policy applies only to Paceline's online information-gathering and sharing practices occurring on the Website and does not apply to any of our practices conducted offline. By visiting this Website, you are accepting the practices and policies described in this Privacy Policy and further indicating that you agree to be bound by the terms of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, you should not visit this Website or use any of the "links" on this Website. We may update this Privacy Policy from time to time, so please check this Privacy Policy periodically for changes. The date this Privacy Policy was last revised is stated at the end of this document.

In most cases, Paceline does not collect personally identifiable information about you other than what you freely share. As further detailed below, we log the IP address of every computer that visits our site as part of our normal site usage tracking.

You can enter personally identifiable information about yourself as you interact with the Website, including name, address, demographic data such as age and interests, etc. Paceline uses this information to help us understand our site users and how we may better target and tailor our services.

Except as stated in this Privacy Policy, Paceline does not share any of your personally identifiable information outside the Paceline organization. You retain complete control over all information you share about yourself and may remove or request the removal of this information at any time.

In order to delete your personal data, please contact Paceline at or 706-413-7480. Note some of your data may still be stored on third-party sites.

You retain complete control over what types of e-mail communication you receive from Paceline and may opt to discontinue e-mail correspondence at any time.

You have the option to share personally identifiable information about yourself with other visitors to the Web site. These options are labeled as such, e.g., the PaceDay fundraising pages. You may remove or request the removal of any such information you share. Anytime you enter personally-identifiable information not intended to be shared publicly, such as password, address, or credit card number, this information is sent to Paceline over a secure connection.

Paceline uses generally accepted industry standards to protect the information submitted to us.

Select Sections:
The personal information we collect, how we collect it, and how it is used
Non-Personal Information we collect by automated means and how we use it
How we use the Information we collect
Choice and opt-out
What Information we share and with whom
How we protect the Information we collect
Rights related to the European Union's General Data Protection Regulation
Changes to this Privacy Statement
Contact us

The Personal Information We Collect, How We Collect It, and How It Is Used:
The Paceline Web site does not collect any personally identifiable information about our Website visitors other than Information that visitors freely enter.

The one exception is that, like most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, as further discussed below.

Accounts:
You may freely visit our Website without being required to provide us with any personal information. However, some requests and features do require that you provide us with some personally-identifying information, as more particularly described below. Personal Information is data that can be used to identify or contact you. Please do not send confidential information to us directly via the contact e-mail addresses listed on this Website.

Access to certain areas of the Paceline Web site requires creating a sign-in account.

Member accounts: Website accounts for Paceline members are tied to your PaceDay registration. This connects your sign-in account to your name, address, phone number, and e-mail address, as well as to your event registrations, registration payment history, and donation history.

The IP address of all users who sign in is logged. This is done to enable us to troubleshoot sign-in or access problems for registered users.

Online Membership:
Web site visitors have the opportunity to register for PaceDay. When registering, in addition to the information required for creating the sign-in account, you must also provide your credit card number, which is used to pay the cost of registration and fundraising minimums not reached by the deadline.

Your contact information is then passed to Paceline, where it is entered into a membership database. You will then be added to the postal mailing lists of Paceline. Your contact information is not to be shared outside Paceline Ride, LLC and the Medical College of Georgia Foundation.

Optional Personal Information
All users who register for PaceDay can provide personal information about themselves in the registration process, including, without limitation:

  • Contact Information, such as name, address, email, and phone number;
  • Demographic Information (age, gender, contact information)
  • Information about your or a family member's illness (consumer, family member, etc.)
  • Social networks which you may use to access our website or be accessed through our website, or otherwise interact with us.
  • Login information, such as username, password, security questions, and answers.

This information is used in aggregate reports to help us better understand who our users are and how we can better tailor our outreach. We may also use this information to help us target e-mail communication. For example, we might send an e-mail announcing social rides for beginner riders to everyone who has identified as a beginning rider and has permitted us to send an e-mail. Additionally, the aggregate reports may be shared with a third party, such as a site sponsor, but will never be shared outside of Paceline in a way that makes you personally identifiable.

Donor Privacy:

Paceline does not trade, share or sell a donor's Personal Information to third parties, nor do we send donor mailings on behalf of other organizations. This policy applies to all donors, online and offline.

If you make a donation online at our Web site, you are required to enter personal contact information and credit card information. We use this information to process your donation and send you a confirmation receipt. This information will not be sold or shared with outside parties.

When you donate, we add you to our donor database, from which you may receive periodic fundraising appeals via postal mail or e-mail. This is outside of your general opt-in preference for an e-mail from Paceline.

If you wish to be removed from our mailing list, please contact us via e-mail at, by phone at (706) 413-7480, or at the address below.

Online Event Registration:
If you register for an event at our Web site, such as PaceDay, you must first activate a sign-in account. Additionally, you must enter credit card information. We use this information to register you, send you a confirmation, and do any subsequent follow-ups about the event.

You also can "opt-in" to be added to a mailing list, from which you may receive announcements about future events via postal mail, e-mail, or text message. This is outside of your general opt-in preference for an e-mail from Paceline. If you wish to be removed from this mailing list, please contact us via e-mail at or at the address below.

If you ever wish to have something you have posted removed, please contact, or use the address below.

Non-Personal Information We Collect by Automated Means And How We Use It
We also collect non-personal information (data in a form that does not support direct association with any specific person or individual) by automated means when you visit the Website. Much of this information is collected through third-party tracking services, such as Google Analytics. When gathered, this data is used in the aggregate and not in a manner intended to identify you personally. In addition to the third-party tracking services mentioned above, we collect this information through various other means, including "cookies," "web beacons," and IP addresses, as further explained below.

A "cookie" is a small file that a Web site can place on your computer. Websites commonly use cookies to improve the user experience. Many cookies last only through a single Website session or visit. Others may have an expiration date or may remain on your computer until you delete them. We may use "session cookies" to enhance the user experience and other web-related purposes. These session cookies are not linked to personally identifiable information. Most browsers will tell you how to stop accepting a new cookie, how to be notified when you receive a new cookie, and how to disable existing cookies.

If your Web browser is set to accept cookies, the Paceline Web site places cookies when you visit. In order to sign in to the Paceline Web site, you must accept cookies from Paceline. Cookies are used to present you with a better experience and to remember your preferences, such as Remember Me.

Also, if you are "signed in" to the Website, clicking the "Logout" link from the top of any page on the Web site other than the home page will remove your contact ID from your cookie and prevent others from using your sign-in account. You can remove Paceline's cookie anytime by following the directions in your Internet browser's "Help" file.

Clear Gifs (Web Beacons/Web Bugs):
We employ a software technology called clear gifs (a.k.a. Web beacons/Web bugs) in many of our e-newsletters and other e-mail communications that help us measure the effectiveness of our efforts. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track which users have opened which e-mail messages. We can tie the Information provided by clear gifs to your personally identifiable information, though we do not routinely do so. We are primarily interested in the aggregate effectiveness of our various e-communication efforts.

Link Tracking:
Many links within e-mail communications you receive from us have a tracking ID at the end. This enables us to measure how often certain links are clicked on to gauge overall interest in the e-mail campaign. From e-mails or the Web site when you are signed in, we can tie the information provided by tracking IDs to your personally identifiable information, though we do not routinely do so. We are primarily interested in the aggregate effectiveness of our various online efforts.

IP Addresses
When you visit and interact with the Website, third parties with whom we have contracted to provide services for us may collect Internet Protocol addresses (each an "IP Address"), as well as browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and page navigation. An IP Address is a unique identifier number that specific electronic devices use to identify and communicate with each other on the Internet; your Internet Service Provider automatically assigns an IP Address to the computer you are using. We gather this information to track Website visitor movement in the aggregate and to gather broad demographic information for aggregate use. We may use this information to enhance our Website or for other lawful purposes.

Response To "Do-Not-Track" Signals:
Every time your computer sends or receives information over the Web, the request begins with some short pieces of Information called "headers." These headers include information like what browser you are using, what language your computer is set to, and other details. The Do Not Track technology provides individual users with the ability to include a simple, machine-readable header indicating that they do not want to be tracked and sends a signal to Websites visited requesting that the Website disable either its tracking or cross-site user tracking of an individual user. Currently, various browsers – including Internet Explorer, Google Chrome, Firefox, Opera, and Safari – offer a "do not track" option. Presently, there is no consensus on how Do Not Track should be interpreted and no common or accepted industry standard for implementation. Consequently, we do not respond to Web browser "do not track" signals.

How We Use the Information We Collect:
Except as otherwise stated in this Privacy Policy, Paceline does not share any personally identifiable information about you with unrelated third parties. You can update, revise, or delete any personal information you have shared with Paceline, as further specified herein.

  • Communications From the Site:
    • Customer Service: When you create a sign-in account on the Web site, we will send you a confirmation e-mail to verify your user name and password. We will also communicate with you in response to your inquiries to provide the services you request, confirm your actions (online transactions, etc.), and manage your account. We will communicate with you via e-mail, or we may communicate with you via telephone if we cannot reach you via e-mail.
    • General Announcements and Promotions: We occasionally send you information on special events, news, or opportunities. Out of respect for your privacy, we present the option not to receive these communications. Please see "Choice and Opt-Out."
    • E-Newsletters: If you subscribe to our e-newsletters, we will use your name and e-mail address to send it to you. Out of respect for your privacy, we present the option to unsubscribe. Please see "Choice and Opt-Out."
    • Other E-Mail Notifications: You may also choose to receive other types of e-mails from Paceline related to particular features on the Website. You may control what e-mails you receive from within the particular feature they are related to.
    • Service Or Registration-Related Announcements: On rare occasions, we will send you service- or registration-related announcements when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an e-mail. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.

We may further use the information we obtain about you to:

  • Process donations that you provide and complete transactions you have requested
  • Maintain a record of your donations and PaceDay registrations
  • Evaluate and improve our organization and the services we offer
  • Enhance our marketing and communication strategy
  • Protect against and prevent fraud, unauthorized transactions, claims, and other liabilities, and manage risk exposure, including by identifying potential hackers and unauthorized users
  • Enforce our Term of Use and other agreements
  • Comply with applicable legal requirements and industry standards

Choice And Opt-Out:

We provide several opportunities for you to control the amount of personally identifiable information you share with us and the use of that Information:

If you have a sign-in account, you may visit the User Dashboard area to add to, modify, or remove your personal information and preferences. This includes your contact information, demographic information, and interest preferences. The exception is that you may not fully delete your sign-in account from the system. If you want your account fully deleted, please contact Paceline using the Information below.

Each e-mail you receive from us will state why you are receiving the message and how to opt out of future such messages.

Other Means:
Please contact Paceline directly if you wish to have your sign-in account removed, be removed from any postal mailing lists, or are unable to access any of the means explained under "Self Service" above. Or you may also respond to the return address on the Information you received.
(706) 413-7480
1010 Broad Street
Augusta, GA 30901

What Information We Share and With Whom:
Personally identifiable information that you provide Paceline will only be used internally by Paceline. This includes your name, address, phone number, e-mail address, information preferences, and demographic information.

In the course of providing our services, Paceline relies on certain trusted business partners to perform certain tasks, such as handling mass mailings, delivering e-communications, processing payments, etc. This involves transferring information about you in paper or electronic form. Paceline makes every effort to ensure these partners' trustworthiness and best business practices. These agents and third parties are prohibited from using your personally identifiable information for any other purpose.

Except as stated in this Privacy Policy, we do not reveal personally identifiable Information about you to third parties for their independent use unless: (1) you expressly authorize Paceline to do so, (2) it is necessary to allow Paceline and its service providers or agents to provide services on Paceline's behalf, (3) it is to provide products or services to you, (4) it is disclosed to entities that perform marketing or data aggregation services for Paceline, (5) it is necessary in connection with a sale of all or substantially all of the assets of Paceline or the merger of Paceline into another entity or any consolidation, share exchange, combination, reorganization, or like transaction in which Paceline is not the survivor, (6) Paceline is required or permitted to do so for any or all of the following reasons: (i) to comply with a subpoena, legal process, government request or any other legal obligation, (ii) to prevent, investigate, detect, or prosecute criminal offenses or attacks on the technical integrity of the Website or our network, and/or (iii) to protect the rights, privacy, property, business, or safety of Paceline, its partners and employees or the visitors to the Website.

Links To Other Sites:
This Website contains links to other sites not owned or controlled by Paceline. Please be aware that we, Paceline, are not responsible for the privacy practices of other such Websites. We encourage you to be aware when you leave our Website and to read the privacy statements of every Website that collects personally identifiable information.

How We Protect The Information We Collect:
Browsers And Internet Security
Any time you enter or provide personal information on our Web site, we encrypt it using Secure Socket Layer ("SSL") technology. SSL protects information as it crosses the Internet. To support this technology, you need an SSL-capable browser.

You can tell if you are visiting a secure area within a Web site by looking at the lock or key symbol in your browser address window. If the page's address begins with "https://" it is secure. Occasionally, the page you enter data on may not be secure, but by submitting the Information, you activate a secure connection, and thus your data is submitted securely.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or electronic storage method is 100 percent secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Children'sPrivacy/Note to Parents:
The Paceline Website does not intentionally or knowingly collect, use, or disclose personally identifiable information about visitors to our Website who are less than 16 years of age. If a child under the age of 16 submits Information to us through any part of the Website and Paceline becomes aware that the user submitting the information is under the age of 16, the Information provided will be deleted as soon as it is discovered and not used for any purpose. If you are the parent or guardian of a child under 16 years of age and believe that they have disclosed personally identifiable information to us, please contact us at and be sure to include in your message the name and e-mail address that you believe your child submitted, if applicable.

What If I Provide Information from Outside the United States?
Our Website is hosted in the United States and is governed by US law. Accordingly, by submitting any personal information to us, you are transferring your personal information to the United States, and you consent to such transfer. We do not represent or warrant that the Website, or any part thereof, is appropriate or available for use in any particular geographic location. If you choose to access our Website, you do so on your own initiative and at your own risk. You are responsible for complying with your jurisdiction's local laws, rules, and regulations. If you are visiting the Website from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using the Website, you consent to your Information being transferred to our facilities and to the facilities of those third parties with whom we share it as described in this Policy.

The following provisions apply only to users residing in the European Economic Area (EEA), Switzerland, and the United Kingdom.

In May 2018, a new data privacy law known as the EU General Data Protection Regulation ("DPR" went into effect. Pursuant to GDPR, we are required to provide those residing in the EEA, Switzerland, and the United Kingdom (hereinafter, the "Users" with additional Information and rights related to the Personal Information we collect about them. For the purposes of this GDPR Privacy Notice section, "Personal Information" means any information relating to an identified or identifiable person. We summarize such Information and rights below.

How To Contact Us:
Paceline Ride, LLC (the Data Controller) is the owner and operator of the Website. If you need to contact us for any reason related to this Privacy Policy or your use of the Website, please contact us at the following address:

1010 Broad Street
Augusta, GA 30901

Purpose For Information Collection:
As noted in this Privacy Policy, you may visit our Website without being required to provide us with any Personal Information. However, should you decide to provide such information, the Information we collect will be used to meet your requests or to provide you with the applicable Information or service requested, as further described herein.

Legal Grounds for Processing Personal Information:
Paceline will process Personal Information that we receive from EU Users on the ground that it is in our legitimate interest for the effective administration of the Website or to fulfill and/or address your requests.

Your Personal Information and Your Choices; Withdrawal of Consent:
GDPR provides EU Users with additional rights with respect to the Personal Information we hold about you, including

How To Access Your Information And Your Other Rights
The right of access
If you ask us, we will confirm whether we are processing your Personal Information and, if necessary, provide you with a copy of that Personal Information (along with certain other details).
Your right to correction (rectification)
If the Personal Information we hold about you is inaccurate or incomplete, you are entitled to request to have it corrected.
Your right to erasure
You can ask us to delete or remove your Personal Information in some circumstances, such as where we no longer need it or if you withdraw your consent (where applicable).
Your right to data portability
You have the right, in certain circumstances, to receive a copy of the Personal Information we've obtained from you.
Your right to withdraw consent
If we rely on your consent (or explicit consent) as our legal basis for processing your Personal Information, you have the right to withdraw that consent at any time.
Your right to lodge a complaint with the supervisory authority
If you are concerned about any aspect of our privacy practices, including how we've handled your Personal Information, you can report it to the relevant supervisory authority.
We will respond to any such above requests within a reasonable timeframe.

Some of these rights may be in circumstances in which we are not legally required to comply with your request because of the laws in your jurisdiction or because of exemptions provided in data protection legislation in general, and GDPR in particular, or where the Personal Information may be exempt from disclosure due the applicable rules of professional conduct, attorney-client privilege, legal professional privilege, other applicable privileges or protections, or professional secrecy obligations.

Please also note we may need to retain certain Personal Information for record-keeping purposes, and there may also be residual Personal Information that will remain within our databases and other records, which will not be removed from such locations. Additionally, please note that we are not responsible for removing or deleting information from the databases of third parties (such as service providers) with whom we have shared information about you, but we will make the request on your behalf for such removal/deletion.

Data Retention:
We will retain your information for as long as needed to provide you services, or otherwise as is reasonable and customary given the nature of your relationship with Paceline. We may need to retain certain information for record-keeping purposes. There may also be residual information that will remain within our databases and other records, which will not be removed from such locations. Otherwise, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We have a data retention and destruction plan that dictates the policies and procedures related to the deletion and/or destruction of all information/data.

Third-Party Contractors and Other Data Processors:
We may appoint subcontractor data processors as required to deliver the services, such as, without limitation, IT systems or software providers, IT Support service providers, and document and information storage providers, who will process PII on our behalf and at our direction. We conduct an appropriate level of due diligence and put in place contractual documentation in relation to any sub-contractor to ensure that they process PII appropriately and according to our legal and regulatory obligations.

 Changes To This GDPR Privacy Notice:
We may make changes to this GDPR Privacy Notice from time to time to reflect changes in our practices. We may also make changes as required to comply with changes in applicable law or regulatory requirements. Where we materially change this Privacy Notice, we will take steps to notify you (such as by posting a notice on the Website or via e-mail) and, where required by applicable law, to obtain your consent.

Changes To Our Privacy Policy:

We reserve the right to revise this Privacy Policy at any time. Please check back regularly to see if there have been any changes to this policy, which you can determine by reviewing the Effective Date listed below. By continuing to use the Website after those changes become effective, you consent and agree to be bound by the revised Privacy Policy.

Privacy Questions and Contacting Us:

If you have any questions or concerns about our Privacy Policy or data processing, please contact us at

Contact Us:
(706) 413-7480
1010 Broad Street
Augusta, GA 30901

Privacy Policy Effective Date:
This Privacy Policy is effective as of July 29, 2022.